As we enter the final quarter of 2020, it’s become clearer and clearer how we, as a society, are as overwhelmed as ever with messaging and forms of mass communication. Whether it comes to promotional channels such as email newsletters, text marketing, social media feeds, and Google Ads, or interpersonal messaging platforms such as iMessage, Facebook Messenger, and Instagram DM, people all over the world are constantly being bombarded with more information and sales pitches than any other time in history. With this in mind, marketers must ask themselves, what incentives do individuals in my target demographic have that encourage them to acknowledge my messages? What clear benefits do they have to read my message, engage with it’s content, and eventually visit my website to become a lead or customer of mine?
These are questions that thousands of email marketers around the country are asking themselves as we speak. Luckily, the digital marketing specialists at Geek Powered Studios have you covered with our “3 Tips on Improving Your Klaviyo Email Open Rates”. Klaviyo is one of our most-recommended email marketing platforms for marketers to use to communicate with their lists of contacts. Whether you use Klaviyo or another messaging platform, these tips can help you connect more effectively with your contacts and get them excited about your offerings.