Benefits of Local Link Building

What is Local Backlinking and Why Do You Need It to Compete?

Backlinking is the practice of obtaining links that point from another website to your site. Local links refer to backlinks from sites that service the same area as your campaign. They have an advantage over other links in that they target a much more specific, relevant audience and can be more likely to result in real world, tangible conversions and results.

For instance, if your campaign is for a local realtor, getting a backlink from a local real estate attorney, architect, engineer, etc will lead local businesses and clients to your site. Getting a backlink from an architect in another state is good to build site authority, but it won’t have the same potential to bring real-life clients to your site and through your doors.