You’ll then be asked for more details, such as your most recent, updated website, your phone number, and the category/industry your business falls into. Make sure these are all as accurate as possible, as any discrepancies can prompt the need to make changes down the line, which will then need to be re-verified. Ordinarily, this might not be a problem, but it’s important to note that in most cases, Google’s business verification policy contains an offline element that can be time-consuming.