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Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it
Dedicating the right amount of time, resources, and effort to building up your business’s digital marketing strategy can significantly improve the conversion rate on your website and increase the revenue generated by your company. However, getting quality, targeted traffic to your company’s website is only one step in the process.
Stickers might seem like a recent marketing fad. Or maybe you’ve never considered using them in your marketing strategy. But surprisingly, stickers are a marketing tool that date back to the 1800’s. They’re almost as old as print marketing itself! Marketing tools and strategies have come a long way since
If you’re among the over a billion people who use Google as a search engine, chances are you’ve seen rich results or featured snippets for one of your search queries. Perhaps you’ve searched for a recipe and have seen three recipe cards, each with photos and a quick ingredient list,
As we enter the final quarter of 2020, it’s become clearer and clearer how we, as a society, are as overwhelmed as ever with messaging and forms of mass communication. Whether it comes to promotional channels such as email newsletters, text marketing, social media feeds, and Google Ads, or interpersonal
If you’re a webmaster or an in-house marketing manager, you might have heard of Google Search Console, previously known as Google Webmaster Tools. Like Google Analytics, Google Search Console is a free and powerful tool that helps site owners analyze the performance of their website while finding room for improvement.
Google Analytics is one of the most powerful analytics tools out there for those in digital marketing. If you have access to a website’s Google Analytics account, you’ll know there can be hundreds of metrics and dimensions available for a site. Google Analytics can collect information about your website’s visitors
Portside Marketing is an award-winning digital marketing agency, providing superior search engine optimization (SEO), reputation management and web design and development solutions to businesses in the Dallas-Fort Worth metropolitan area. Since 2011, we’ve been developing custom online marketing solutions to help small businesses rank high in search engines and achieve
Building out an extensive paid media campaign that converts can require lots of strategy, time, and adjustments. Whether you’re investing in Google Search Ads, Google Display Ads, or even Facebook or Instagram Ads, furthering your business goals with paid media can be intimidating if you’re not working with paid media
During these trying times, businesses and managers are looking for strategic ways to stabilize their digital marketing efforts. With budgets being locked away for safekeeping, there are only so many marketing channels available for businesses to thrive in without having to give up large expenditures. Organic search traffic is one