Improving Klaviyo Email Open Rates

As we enter the final quarter of 2020, it’s become clearer and clearer how we, as a society, are as overwhelmed as ever with messaging and forms of mass communication. Whether it comes to promotional channels such as email newsletters, text marketing, social media feeds, and Google Ads, or interpersonal

How to Use Google Search Console for SEO

If you’re a webmaster or an in-house marketing manager, you might have heard of Google Search Console, previously known as Google Webmaster Tools. Like Google Analytics, Google Search Console is a free and powerful tool that helps site owners analyze the performance of their website while finding room for improvement.

What to Pay Attention to in Google Analytics

Google Analytics is one of the most powerful analytics tools out there for those in digital marketing. If you have access to a website’s Google Analytics account, you’ll know there can be hundreds of metrics and dimensions available for a site. Google Analytics can collect information about your website’s visitors

SEOblog.com Recognizes Portside Marketing Among Best SEO Companies in Dallas in 2020

Portside Marketing is an award-winning digital marketing agency, providing superior search engine optimization (SEO), reputation management and web design and development solutions to businesses in the Dallas-Fort Worth metropolitan area. Since 2011, we’ve been developing custom online marketing solutions to help small businesses rank high in search engines and achieve

Assessing Your Paid Media Campaign’s Effectiveness

Building out an extensive paid media campaign that converts can require lots of strategy, time, and adjustments. Whether you’re investing in Google Search Ads, Google Display Ads, or even Facebook or Instagram Ads, furthering your business goals with paid media can be intimidating if you’re not working with paid media

Components of a High-Quality Backlink

During these trying times, businesses and managers are looking for strategic ways to stabilize their digital marketing efforts. With budgets being locked away for safekeeping, there are only so many marketing channels available for businesses to thrive in without having to give up large expenditures. Organic search traffic is one