Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out small.
What we mean by “being up to the challenge” is to be willing to do what is necessary to create a profitable and trustworthy brand. For you, that means gaining authority in your niche. And the only way to do that is with award-winning website design and the team that comes along with it.
Today we are going to explain why trying to design your own website for your business is a gargantuan mistake. And, unfortunately, there are several small business owners that make this mistake every day. Do you know where they end up? Out of business, scratching their head wondering why they did not do better. And they’refrustrated because it’s time to close down for good. If you want to be different, keep reading.
Your Brand
Having a great website design has proven to be an important detail year in and year out. The value is priceless, because of all the intangibles a website provides that you just don’t see. Like how it makes a visitor feel about your brand. That is why case studies tell the story as well as surveys about user experience and your site’s usability (which we discuss later).
You only get one chance to make a first impression is an old saying that holds its weight in gold. Can you imagine your brand up in lights? Held in high esteem with the Apple’s, Nike, and other trusted brands of the world? That can happen! But only if you include these key items about brand awareness, brand loyalty, and how to build trust.
That all happens through your website and how it’s marketed.
Look, you may be wonderful at running your business and you obviously have the grit and determination to work hard. But too many small business owners think they can do it all, and that is just not the case. There is a time when you must realize you need a professional you can trust… don’t you want to be around long enough to show the world your greatness?
Portside Marketing is known for it’s amazing, award-winning website design and brand development. You don’t have to be a wizard at everything… The smartest person in the room knows that they don’t have to be the smartest person in the room. They just need to know how and where to find the person to get the results they want. But don’t take our word for it, just do a little research on Henry Ford.
The great businesses of the world focus on what they are good at and find others who are masters at what they do. If you’re reading this, you want to be one of the great businesses of the world. So, consider using the professional team at Portside Marketing. Our team is filled with people who have mastered what they do.
Your Website Usability
If a user visits your website and it’s complicated and hard to navigate, you can bet your last dollar they won’t come back. When you use a website designer for small business you are doing what most small business owners don’t do. Which automatically sets you apart from the rest.
Your website usability is a test to how easy your website is to use and navigate. This is an important piece of website design. Your site is more than just content and images, it’s about how things flow. Your design needs to be prioritized on what you want your visitors to do first and where you want to guide them to go.
It takes years to perfect this process with best practices (that by the way change like the wind each year). Can you see how a small business owner would get this incorrect when designing a website on their own?
Why Aren’t You Generating Leads?
Websites are informational tools, and marketing tools that move people from curiosity to eager buyers. But how do you turn your website into a lead generation machine? Believe it or not, it begins with your design.
Maximizing your website layout to also accept prospect information in exchange for a giveaway is an art. Web designers know how to make your layout enticing and easy, and direct your visitors to your offers.
Imagine sitting back and focusing on your business while your website drives more leads to you by seamlessly growing your email list all because of how your website was designed. These are the tricks, tips, and web design benefits you enjoy when you use a reliable, and experienced website designer for a small business. Simple right?
Consider This
If you could have a flashlight when walking through a dark and unfamiliar place, wouldn’t you want it?
Well, the world of online marketing, website design, and lead generation is a tricky business. It’s filled with twists and turns and dark dead ends. And let’s not forget the overwhelming amount of information on how, and what you should be doing.
How do you expect to learn all of this while running and managing a business? And how do you know you’re getting the right information and not wasting your time?
Having a guide like Portside Marketing is the best way to not get lost. And to know for sure you are getting the best information that’s going to improve your chances of success.
Optimized for Speed
Unless you don’t really know much about the online space you’ve probably heard of search engine optimization. This is when your website is built in such a way that it’s exactly what Google wants when serving up information to its visitors.
By having a website designed by Portside you will have a fast and SEO optimized website guaranteed. Leave the strategic planning of keywords and web design up to us. Learning SEO and optimizing a design can feel like you are back in college.
Furthermore, with all of the algorithm changes and different rules to follow you’re going to have a difficult time having people find your website.
The SEO strategists you work with at Portside Marketing are some of the best in the United States. The peace of mind you receive knowing you don’t have to worry about ranking for certain keywords is just another benefit other small business owners will be missing out on. While they lose sleep over why they can’t rank on the first page of Google. You will be dreaming about what to be spend all the new money on because of your ranking on page one.
In Summary
The value of hiring a website designer for your small business gives you so many benefits over doing things yourself. A designer frees up time, giving you the ability to do more for your business or take a break to recharge and come back fresh. Instead of taking that free time to learn a new skill that you may not even learn well enough to be effective.
Most small businesses fail, this is no secret, the best way to combat this is to make sure you get leads, build a trusted brand and get noticed on Google by people searching for your services. This happens in today’s economy by catering to what customers like.
This means having a faster, nicer, and more user-friendly website.
More and more business is done online, and on mobile devices. Having a web designer that understands all of these specialties helps your business grow and succeed.