The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge.
There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on the best practices and software. That will execute your business plans to perfection using your website.
In this post, we are going to lift the veil on what good WordPress marketing consultants do for their clients and how you can recognize value when you see it.
WordPress consultants know the details about all things WordPress. They can create a stunning website design while also making your website high converting. Meaning, your marketingbrings you leads that convert into sales.
Let’s dig deeper into WordPress marketing consulting and paint a crystal-clear picture of what it is, and what a professional consulting agency like Portside Marketing does, to get you results.
WordPress Marketing Consultants: What do they do?
Like we mentioned earlier, a marketing consultant understands the ins and outs of the business. For WordPress consulting it is the agency’s job to manage your website, market your brand, and make sure everything is running at an optimal level.
The company will provide you with advancements in functionality in the form of plugins and features you may not have known about. These plugins will offer a better user experience for visitors. But we will talk more about that later.
They make sure the security of your website is in place so your users can make purchases securely and feel confident giving their personal information, depending on the type of website you have.
You also are given personalized attention. This means a wide variety of options for you and your users are considered. This means detailed web development and internet marketing that takes your business to the next level. All of your worries and concerns about getting your unique branding and message out into the vast world of the internet with precision is handled for your business.
In other words, your WordPress marketing consulting company will eliminate the fear you have of doing well online. They provide the value, experience, and top quality you need to be competitive online using WordPress.
Why WordPress Is the Best Choice for Marketing
WordPress sites get traffic, google can tell it’s a WordPress site which automatically gives it some credibility. Why? Because Google knows it was built with a specific standard of quality, and the track record of the WordPress software is very good.
In fact, according to whoishostingthis.com “35% of the internet is hosted by WordPress” more than a quarter of the internet uses the WordPress software! Making it one of the highest influential content management systems in the world.
The SEO tools your consulting agency has access to matters. WordPress makes it easy for SEO specialists to perform the proper testing to maximize the keywords you want to rank for. Did you know that Portside Marketing has some of the top SEO analysts in the entire country?! It’s true we help more people rank in a shorter period of time. Our SEO team is dedicated and gets results, guaranteed.
Being in contention with ranking on the first page of Google is what it’s all about. If you’re running an online business and your WordPress marketing consultants can’t provide you with the guarantee of ranking on the first page, you are throwing valuable dollars away on marketing.
One other quick point about SEO.
Not every tool is created equal, some agencies have a relationship with an SEO search tool company and may use it because they get paid to. Even if it’s not the best one for the customer. You want a trustworthy marketing agency. You want one that gets results and consults with you and does what’s in your best interest.
WordPress Website Design
There are several WordPress themes out in the community online that look great but are slow. The code and programming behind the scenes are written poorly. Yes, it’s a WordPress website and as we said earlier google will recognize it. But it can still be bloated with unnecessary code which means fewer visitors or unhappy visitors when they do find your site.
In order to rank on Google or Bing, you need a fast website. It needs to be optimized for speed. Users will wait no more than 3 seconds for a page to load before they bounce from your site (meaning they hit the back arrow and start a new search).
WordPress marketing consultants that truly understand what’s important and know how important web development is will make sure your website is using the best theme. They will also know the best and safest plugins to use so you don’t ever lose money, prospects, or leads from a sluggish website.
User Experience
Think about the last time you left on a lunch break from work and something that should have taken 5 minutes took 30 and waisted your entire lunch hour. The thing you wanted was supposed to be there, but it wasn’t, let’s say your lunch order.
It should’ve been ready… you called ahead but it was not there as expected. Or, the line was way too long for you to handle.
The frustration is enough to have you seeing red for half the day.
When a user does research on a product and finds your site on Facebook or through word of mouth (because your marketing is working). And they go to your website and it’s complicated to navigate, or hard to find what they’re looking for, it’s the equivalent of the example above, they know you have what they want but it’s not easy to find and it should be.
This is user experience at its worst. Your website should be easy to use, and high converting. When it’s not you lose visitors, hurt your brand and they may never return.
People are busy just like you. And it’s up to you to hire a professional who knows how to consult you. And tell you, even though you may want a particular design, It may not be the best for the user experience. This is consulting.
Did you know there are themes specifically created for marketing? A good agency will know which ones are the best and available.
Mobile Design and Optimization
Last but not least is the glue that holds it all together and one of the biggest parts of WordPress marketing. Why is this so important alongside website design, search engine optimization, and brand development?
The main reason is that most of the customers are online and, on their phones, and tablets. It’s been confirmed that no millennial or gen z will buy anything without reviewing it online. And if your website is not optimized for mobile it will not convert into sales.
In addition, Google knows this. So, they won’t rank your website if it’s slow and not optimized for mobile. A great WordPress marketing consulting agency starts with mobile-first, and then works back to the tablet and then desktop.
The trends are known by the consultant. On top of that, what’s great about being able to trust an agency like Portside Marketing is you don’t have to think about the technical details, you can sit back and enjoy the influx of customers, and sales. This allows you to give attention to other parts of your business that need some tender, loving, care.
In Summary
WordPress marketing consultants are extremely valuable when you find the right one. They have a proven track record of being customer-driven, get guaranteed results, and have the resources, software, and experience to properly help you build the business you want.
In this post, you learned the importance of using WordPress as your content management software.
You also learned that not all agencies are created equal, and that website design is nice, but you also need other factors involved in order to establish authority in your niche. And a great WordPress marketing consulting agency will know how to leverage these factors.
Stop finding yourself overwhelmed when you think about where to start when it comes to online marketing and building an online presence.