411 Website Design Tips, Tricks, News & Training
Web design information, tips, trciks and training.
What areas of marketing do you handle? You’re looking for the scope of the strategy here. The more facets of digital marketing handled by your agency, the better. Wouldn’t you rather have a full-service, holistic marketing agency backing you up, rather than an agency that only handles SEO? See how
When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for
With the knowledge that the overwhelming majority of duplicate content isn’t created with the specific intent to plagiarize, it’s safe to say that there’s more of it out there than you might expect. In fact, according to an on-page SEO study conducted over two years, 29 percent of the 800,000+
You’ll then be asked for more details, such as your most recent, updated website, your phone number, and the category/industry your business falls into. Make sure these are all as accurate as possible, as any discrepancies can prompt the need to make changes down the line, which will then need
SEO is Ever-Evolving What it takes to get content to rank has been evolving since the creation of search engines. As search engines get better, what they look for in a piece of good content has changed. Some take this to mean that, eventually, they’ll get so good that we’ll
The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature. Today it could refer to several different types of internet marketing that have become more effective than
As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how big or small it is, learning how to market in
Schema and Business Benefits The contextualization of search results is helpful on its own, but when optimizing a business site, the rewards of using schema markup can go even deeper. Google actually gives priority to “rich results” (formerly known as “rich snippets” or “rich cards”) when returning information. And perhaps
Your readers aren’t experts. You want your readers to comprehend your writing. Don’t write for experts. In general, people on the internet tend to enjoy reading content written at about a 9th-grade level. This means short sentences. It also means you don’t need to use a lot of twenty-dollar words.
Google is pushing booking and scheduling services through local search results. In the spirit of making all of our searches quick and user-friendly, Google is now showing “book” or “schedule” buttons on some local search results. Businesses that offer online scheduling can integrate their software with the Reserve With Google