Free Advertising on Search Engines and Social Media
When done right, content marketing supplements your paid ads and can even replacement completely–for free. Google loves great content. Once it’s written, shared, and starts ranking well, the work is essentially done. The only thing that content marketing costs is the time it takes to write and share it.
By increasing your visibility on search engines and social media sites, it continually brings traffic to your site without any additional work or money required.
Whether its a video on YouTube, a blog on Google, or a social media post on Facebook, a great piece of content will garner more views and clicks than some of the most expensive advertisements.