Is Evergreen Content the Solution to Your SEO Problems?

Your readers aren’t experts.

You want your readers to comprehend your writing.

Don’t write for experts.

In general, people on the internet tend to enjoy reading content written at about a 9th-grade level. This means short sentences.

It also means you don’t need to use a lot of twenty-dollar words. You don’t need to use “superlative” when “great” or “excellent” will do just fine.

Getting your point across is more important than being clever. You have to kill your darlings. Some readers won’t understand the last sentence’s meaning. That proves the point.

It also helps to write short paragraphs. These help to break up your long-form content and make it more visually appealing. Try to keep your paragraphs no longer than four lines.